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The MED Group and Cirrus Data Team Up to Launch Exclusive Online Service for MED Group Members
Collaboration Brings Durable Medical Equipment Suppliers & Online Lead
Generation Together Like Never Before
LUBBOCK, TX, SALT LAKE CITY, UT;—The MED Group and Cirrus Data today
announced a partnership bringing HME providers and online lead generation together like never before with the
launch of an exclusive service for The MED Group Members.
The agreement brings together the pioneer in on-line lead generation for the healthcare industry in Cirrus Data with the premier business solutions partner for the Home Medical Equipment (HME) industry in The MED Group. MED Group Members include 235 of the most prominent medical equipment providers in over 700 locations in the Home Medical Industry.
“We can't think of a more natural partnership than this one with Cirrus Data,” said Bill Elliot, President and CEO of The MED Group. “Cirrus Data will help our Members grow their market share by helping them tap into the emerging Internet marketplace where more and more of our Members’ customers are spending time researching Home Medical Equipment.”
“A few of our Members are currently using Cirrus Data’s service and are very satisfied with the results. We have been reviewing this partnership opportunity for several months and determined that Cirrus Data is the kind of Supplier we need to service our Members.”
Since 2002, Cirrus Data has helped HME providers dramatically improve their customer acquisition costs by leveraging the Internet to procure prospective customers for diabetic supplies, mobility products and respiratory and sleep products.
“We recognize the importance of having a partner like The MED Group, along with MED Group Members that can meet the needs of online consumers,” said Stead Burwell, CEO of Cirrus Data. “MED Group Members are known in the industry for providing top notch equipment and superior customer service.”
“I am excited about the opportunity to align ourselves with The MED Group and its Members,” said Geoff Swindle, founder and President of Cirrus Data. “Working with The MED Group will make our offer available more broadly and allow us to focus on what we do best - - delivering online customer leads each day to the best HME providers.”
About the MED Group
Since 1968, The MED Group has supported its HME provider Members with management, educational, marketing, technical, and contract services. There are 240 MED Group Members with 0ver 700 locations throughout the United States and Puerto Rico that provide home medical equipment and supplies, rehabilitation technology, respiratory products and services, and medical equipment repairs. MED’s national headquarters are located at 3223 S. Loop 289, Suite 600, Lubbock, Texas 79423, and its website address is www.medgroup.com. For Medtrade East, The MED Group will be exhibiting in Booth #141.
About Cirrus Data
Cirrus Data is the market leader for healthcare lead generation. We find and deliver highly qualified prospects to our healthcare clients – and offer complete lead management solutions and sales force training to ensure maximum conversion and return on investment. For more information about Salt Lake City, Utah-based Cirrus Data, visit www.cirrusdata.com.